But there is a serious issue here. How would you feel about picking your Viagra or Cialis up with the weekly shop? Pleased with the convenience or a bit embarrassed to have to explain to your ten-year old daughter why Daddy's £52 treat is fine when her £5 doll is 'a waste of bloody money'. The men's health campaigner in me loves the idea of ED becoming an everyday supermarket conversation - as banal as last's night's Eastenders - but the man himself is squirming. What do you think?
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