Two interesting statistics found their way to my in-box today. The National Statistics Office reported that 9.2 million UK adults have never used the Internet. The other is that the number of searches on Google and other search engines in the USA over the last year has gone down by 16% from 10.5 billion to 8.8 billion.
To me, as editor of a men's health website the first of these stats tells me that a key group of people that we need to reach are never going to even see malehealth. Many of these are people who would benefit enormously from its information. We must not forget them.
But what explains the decline in searches? Increased bookmarking? Greater use of smartphones? The economic downturn meaning people are buying less? And what does it mean for those of us who are trying to deliver health information via websites? These are not rhetorical questions. I really would like to know.